Design Philosophy
It is essential to me that my designs are original - that the inspiration and perspective is unique to me. I believe that the essence of good design is its ability to sustain long term integrity - to become classic.
The contrast and juxtaposition of the materials I use creates a home that is truly captivating. It is a home that has evolved over time and is distinctly personal.
The product collections I have created embody my signature fusion of traditional form, scale and proportions with the simplistic beauty and crispness of modern design. The result, whether for a whole space or individual furnishings, is a look that is current yet timeless; fresh yet familiar. The marriage of contrasts; old and new, minimal and adorned, sleek and lustrous brings excitement and individuality to each piece in your home...
Candice Olson is a modern and versatile design expert whose goal is to create a trusted "lifestyle communication" with consumers. Showcasing a compelling design style, the retail shopper is empowered to create their own design-identity by utilizing her advice and design direction.
The advice is offered in an approachable and charming manner, never undermining the shoppers confidence. The products never force a design trend and the style is timeless and easily adopted within any interior environment.
Brand trust is critical; the design, the quality of the materials used and the value of every product is immediately identifiable.
The Olson brand is simultaneously inspirational, aspirational and accessible!